We build and manage paid social campaigns on Facebook, Instagram, LinkedIn, and YouTube — turning platform audiences into qualified leads and measurable revenue for your business.
Average ROAS
Across active social ad clients
Cost per lead
After 90-day optimisation cycle
Qualified traffic
Social-driven website sessions
To first leads
From campaign launch
Platform reach
3B+ Users
Unmatched demographic targeting. Lookalike audiences. Retargeting funnels. Best for B2C, local businesses, and high-consideration purchases.
Ad formats we run
Not sure which format suits your campaign objective? We'll recommend the right mix during your free audit.
Most social ad failures come down to six fixable mistakes. We handle every one of them.
We map your ideal customer profile against platform data — demographics, interests, behaviours, and intent signals — to build audiences that match your actual buyers, not just broad categories.
Ad creative is the single biggest variable in social performance. We develop scroll-stopping hooks, test multiple formats, and iterate on what the data says converts — not what looks good in a deck.
Cold audiences, warm retargeting, and conversion campaigns require different strategies. We build full-funnel structures that move buyers from awareness to purchase systematically.
Tracking must be right before spend begins. We install and verify Meta Pixel, LinkedIn Insight Tag, and conversion events — so every campaign optimises toward real business outcomes.
Underperforming ad sets are paused. Winning creatives are scaled. Budgets shift to where the ROAS is highest. We manage this actively — not on a monthly review cadence.
Every report connects spend to leads, leads to pipeline, and pipeline to revenue. No vanity metrics. No screenshots of reach. Real attribution, every month.
These five patterns account for the majority of wasted social ad spend. Each one has a precise fix.
The mistake
Our fix
Targeting too broad
We build tightly defined audience segments based on buyer personas and platform data — not 'all adults 18–65'.
Running the same ad for months
Creative fatigue kills performance. We rotate ad sets weekly and test new hooks, visuals, and copy continuously.
Sending ad traffic to a homepage
Every campaign sends traffic to a purpose-built landing page aligned to the exact ad message and CTA.
No retargeting funnel
Most buyers don't convert on first exposure. We build multi-touch retargeting sequences that close over time.
Optimising for reach instead of conversions
Reach is an input, not an outcome. We set campaigns to optimise for leads, purchases, or qualified form fills — always.
Every account we audit has at least 3 of these issues. We find them, fix them, and show you the impact in the first month. Book a free audit →
Honest answers — no overselling, no jargon.
Still have questions?
business@softinfo.techWe'll audit your current ad account, identify every opportunity and gap, and deliver a 90-day roadmap — within 48 hours, no commitment required.
Get Free Social Ads AuditWhat you get — free
Prefer email?
business [at] softinfo [dot] tech