We explain exactly what personal data we collect, why we need it, and how you can control it. No ambiguity. No dark patterns. If anything here is unclear, email us at business@softinfo.tech.
No data selling
We never sell, rent, or trade your personal information to any third party.
Your rights respected
Access, correct, or delete your data at any time. We respond within 30 days.
Full transparency
We collect only what we need and explain exactly how each piece is used.
SoftInfo Technologies ('SoftInfo', 'we', 'our', or 'us') is committed to protecting your personal information. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights in relation to it.
This policy applies to all users of our website at softinfo.tech, prospective clients who enquire about our services, and existing clients who engage us for digital marketing, SEO, and related services.
We do not sell your personal data to third parties. We do not display advertisements on our website. This policy is written to be clear and actionable — not buried in legal language designed to confuse.
Contact form submissions: When you fill out a contact or demo request form on our website, we collect your name, email address, phone number, company name, and the message you submit. This is the primary way we receive information from prospective clients.
Website analytics: We use Google Analytics to understand how visitors interact with our website. This includes pages visited, time spent, referral sources, device type, and general geographic location. This data is aggregated and does not personally identify you unless you have provided personal information separately.
Communication data: When you email us or correspond with us via WhatsApp or phone, we retain those communications to the extent necessary to deliver our services, follow up on enquiries, and maintain accurate records.
Client account data: For active clients, we may collect and store business information, login credentials for platforms we manage on your behalf (such as Google Ads accounts, Google Analytics, Search Console), and any materials you provide for campaign execution.
Technical data: Standard web server logs may record your IP address, browser type, operating system, and the pages you request. This is used for security monitoring and infrastructure management only.
To respond to enquiries: When you contact us through any channel, we use your information to respond to your message, provide information about our services, and follow up where appropriate.
To deliver services: For active clients, we use the data and account access you provide to execute the agreed digital marketing and SEO services. This includes making changes to your website, running campaigns on your behalf, and preparing reports.
To improve our website: Anonymised analytics data helps us understand which pages are most useful, where visitors drop off, and how to make the site more effective for future visitors.
To send service communications: We may contact you about updates to your project, requests for feedback or approvals, invoices, and other administrative communications directly related to your engagement with us.
To comply with legal obligations: In some circumstances, we may be required to process or disclose your data to comply with applicable laws, regulations, or lawful requests from public authorities.
We do not use your data for automated decision-making or profiling that has legal or significant effects on you.
Contractual necessity: The majority of data we process for active clients is necessary to fulfil the service agreement between us. Without it, we cannot deliver the services you have engaged us for.
Legitimate interests: We process analytics data and communication records on the basis of our legitimate interest in understanding how our website performs and maintaining accurate business records. We have assessed that this processing does not override your rights and freedoms.
Consent: Where we seek your explicit consent before processing — such as for optional marketing communications — we will make this clear at the point of collection. You may withdraw consent at any time.
Legal obligation: Where we are required by law to retain or disclose data, we process it on the basis of legal obligation.
We do not sell, rent, or trade your personal information to any third party for marketing purposes. Full stop.
We work with a limited set of third-party service providers who assist in delivering our services. These include: Google (Analytics, Ads, Search Console), MongoDB Atlas (database hosting for form submissions), and standard cloud infrastructure providers. Each of these providers processes data only on our instructions and is bound by appropriate data protection agreements.
If we are required by law, court order, or governmental authority to disclose your information, we will do so. Where legally permissible, we will notify you of such a request before complying.
In the event that SoftInfo is acquired, merged with, or transfers assets to another entity, client data may be transferred as part of that transaction. We will notify affected clients in advance of any such change.
Contact and enquiry data: We retain form submissions and enquiry communications for up to 3 years. If an enquiry does not convert to a client engagement, we will delete the data sooner upon request.
Client project data: For active and past clients, we retain project-related data, communications, and deliverables for 5 years following the end of the engagement. This allows us to respond to any disputes, legal requirements, or client requests for historical work.
Analytics data: Google Analytics data is retained per Google's default retention settings. We do not indefinitely store raw analytics exports.
After applicable retention periods, data is securely deleted or anonymised. You may request earlier deletion of your data at any time, subject to our legal obligations to retain certain records.
Right to access: You may request a copy of the personal data we hold about you at any time. We will respond within 30 days.
Right to rectification: If any information we hold about you is inaccurate or incomplete, you have the right to ask us to correct it.
Right to erasure: You may request that we delete your personal data where we no longer have a legitimate reason to retain it. Note that some data may need to be retained for legal or contractual reasons even after such a request.
Right to restrict processing: In certain circumstances, you may ask us to restrict how we use your data while a dispute or correction request is pending.
Right to data portability: For data you have provided to us, you may request that we provide it in a structured, machine-readable format.
Right to object: You may object to processing based on legitimate interests. We will assess your objection and cease processing where your interests override ours.
To exercise any of these rights, contact us at business@softinfo.tech. We do not charge for reasonable requests and will respond within 30 calendar days.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These include encrypted data transmission (HTTPS), access controls limiting who within our team can access client data, and secure cloud infrastructure with reputable providers.
Access to client platform credentials (such as Google Ads or Analytics logins) is restricted to team members actively working on your account. Credentials are stored using industry-standard secure credential management practices.
Despite these measures, no data transmission over the internet can be guaranteed as completely secure. If you believe your data has been compromised, please contact us immediately at business@softinfo.tech.
Our services are directed at businesses and professionals. We do not knowingly collect personal data from individuals under the age of 18.
If you believe we have inadvertently collected personal information from a minor, please contact us immediately and we will take steps to delete that information.
Our website may contain links to third-party websites, including social media platforms and tools we reference. This Privacy Policy does not apply to those external sites.
We are not responsible for the privacy practices of external websites. We encourage you to read the privacy policies of any third-party sites you visit through links on our website.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the 'Last updated' date at the top of this page.
For active clients, we will notify you of significant changes by email. For website visitors, we recommend checking this page periodically.
Continued use of our website or services after any changes to this policy constitutes your acceptance of the updated terms.
For any questions, requests, or concerns relating to this Privacy Policy or our handling of your personal data, contact us at: business@softinfo.tech
Postal Address: H-15, Sector 63, Noida, Gautam Buddh Nagar, Uttar Pradesh, 201301, India.
Phone: +91 99990 99848
We aim to respond to all privacy-related enquiries within 5 business days. If you are not satisfied with our response, you have the right to raise a complaint with the relevant data protection authority in your jurisdiction.
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